The okapi herd is headed west to the Natural Products Expo West show. The expo will be held at the Anaheim Convention Center March 5-9th, 2019. In 2018, Natural Products Expo West hosted over 3,500 exhibiting companies and 85,000 industry attendees. Shane Freeman, okapi’s Principal, is excited to take part in the fun this year. He will be connecting, observing, and learning from the brands okapi partners with to understand how experiential software can best serve consumer brands.
The expo falls over the release of okapi’s newest feature, okapi ROI. This commonly used KPI is automatically calculated within the platform and measures campaign impact by project the ROI of your experiential events. Okapi ROI is a strategic KPI designed to allow teams to improve their decision making ability and guide future experiential marketing efforts. Freeman is particularly excited to show off the benefit of using this KPI, “We know how challenging actual ROI is to calculate for brands and agencies. Especially up and coming brands who don’t have access to Nielson or IRI data. Not only is the number challenging to calculate but doing it for every single event you attend becomes an incredibly arduous process. The enhancements we’ve built into the okapi platform does all the heavy lifing for you. With only a few questions on a survey we can help brands develop an ROI projects, that while still a relative number, can act as a “canary in the coalmine” for making improvements in all your field marketing activities.”
okapi is event program management software built to assist brands and agencies manage experiential and field marketing efforts. Backed by 30+ years in the experiential marketing industry, okapi was built for field marketers by field marketers. The platform manages event and experiential programs, allows seamless data collection from the field, and analyzes event ROI and key KPI’s to measure program success; all from a single customizable dashboard. Whether it be sampling programs and mobile tours or business meetings and events, okapi can assist your team measuring the ROI and impact you’re creating across your entire event marketing program.
If you’re interested in meeting while we’re at the show please fill out the form on this page and we’d be happy to schedule a time to chat or do a demo.