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The Irony of Standard Questions…pssst…They’re Actually Kinda Magical
Looking back, the main reason we developed okapi was to make data collection in the field as fast and painless as possible. The second most important reason was to give non-technical users the power to fully configure their system in a matter of minutes without...
Blueprint: Events, Trade Shows & Speaking Engagements
In the US alone, there are over 10,000 tradeshows happening every year. These shows can actually be traced back to the late eighteenth century when industrial exhibitions became popular across Europe and North America. Now, three hundred years later, marketers are...
Best Practices for Using Event and Activity Types
One of the most powerful features is okapi is deriving actionable insights from all the data your gathering.. Many marketing plans contains goals and KPIs; those are easy to track and measure. If your goal is to distribute a million samples or generate 500 sales...(866) 696-5274
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