by Shane Freeman | Apr 23, 2019 | Strategy
A lot of the conversation about data tends to be on what data to collect and how to collect it. But the real questions need to be centered around what you plan to do with that data once you have it. The right data, properly managed and analyzed, can be the key to... 
by Shane Freeman | Apr 9, 2019 | Strategy
Your event program is more than the list of events you host or attend throughout the year. It is a campaign, or group of campaigns, that should be designed with a clear end in mind, an overarching strategy, and a detailed plan for how results will be measured and... 
by Bryant Serres | Apr 5, 2019 | University
April is here and so is another release of event program management features to make your life easier. Join our lead developer, Bryant, as he explores new features including: Bulk Media Download (0:01) – Download your media fast. Pick 1, 2, 3, all (well, up to 100)... 
by Shane Freeman | Mar 19, 2019 | Strategy
How do you decide what events your brand will participate in each year? Do you go by the attendee demographics the event organizers collect? If so, are you aware that many of those numbers are made up to make the event look bigger and better than it really is (they’re... 
by Shane Freeman | Mar 12, 2019 | Strategy
In today’s data and information economy it is inevitable that you will, at some point, face the dilemma of choosing between an out-of-the-box software solution or attempting to build the “perfect” platform that meets your exact needs. The argument for the... 
by Team okapi | Mar 7, 2019 | University
Another month in the books and our development team has been hard at work delivering the goods to make your job easier. Join our lead developer, Bryant, as he explores new features including: Question Response Options Enhancement (0:16) – When viewing or adding... 
by Shane Freeman | Mar 6, 2019 | Strategy
Managing all of the activities that make up a successful event-based marketing program can be a nearly impossible challenge, even for experienced Event Program Managers. With all of the people, materials, technology, systems, and reporting required, it can easily... 
by Shane Freeman | Mar 2, 2019 | Strategy
Don’t want to read? Skip to the video… Regardless if you’re a B2B or a B2C marketer, event marketing is probably a part of your growth strategy. In fact, a recent Demand Gen report shows that 64% of marketers (higher than any other category) state that... 
by Shane Freeman | Mar 2, 2019 | Strategy
Measuring the results of your event-based and experiential marketing strategies doesn’t have to be rocket science. Event marketing isn’t something you decide to do on a whim. If it is, then you clearly have a much larger marketing budget than most. In fact, Forrester... 
by Team okapi | Mar 1, 2019 | Press Release
The okapi herd is headed west to the Natural Products Expo West show. The expo will be held at the Anaheim Convention Center March 5-9th, 2019. In 2018, Natural Products Expo West hosted over 3,500 exhibiting companies and 85,000 industry attendees. Shane Freeman,...