by Shane Freeman | Aug 16, 2019 | Strategy
If you’re part of a team that is responsible for event strategy you probably know how difficult it is to tell if anything you do actually moves the needle. In any exercise in engagement there are the numbers that make you feel good, and there are metrics that really... 
by Shane Freeman | Jul 16, 2019 | Strategy
Every software provider hears it sooner or later, usually sooner. “Our processes are very unique to us, we wouldn’t be able to use your out-of-the-box solution.” At okapi we understand why you might think that’s true. The variety of uses for field event marketing... 
by Shane Freeman | Jun 11, 2019 | Strategy
Managing an event program may be one of the most stressful and underrated jobs in today’s market. It takes a unique combination of marketing, data analysis, operations, and people skills to pull it off. I’m not talking about being an event manager or event project... 
by Shane Freeman | May 21, 2019 | Strategy
If you’ve spent any time in marketing and sales, you’ve probably heard the phrase, “buyers act on emotion and justify with logic.” This transition from emotion to logic happens so quickly that we don’t even realize it. Think of the last time you walked into your local... 
by Shane Freeman | May 7, 2019 | Strategy
If you’re using events to market, fundraise, or even educate, you’re probably already collecting data from event attendees. (If you aren’t then this article is just what you need to get you jumpstarted on doing it right. If you are then this article might make you... 
by Shane Freeman | Apr 23, 2019 | Strategy
A lot of the conversation about data tends to be on what data to collect and how to collect it. But the real questions need to be centered around what you plan to do with that data once you have it. The right data, properly managed and analyzed, can be the key to... 
by Shane Freeman | Apr 9, 2019 | Strategy
Your event program is more than the list of events you host or attend throughout the year. It is a campaign, or group of campaigns, that should be designed with a clear end in mind, an overarching strategy, and a detailed plan for how results will be measured and... 
by Bryant Serres | Apr 5, 2019 | University
April is here and so is another release of event program management features to make your life easier. Join our lead developer, Bryant, as he explores new features including: Bulk Media Download (0:01) – Download your media fast. Pick 1, 2, 3, all (well, up to 100)... 
by Shane Freeman | Mar 19, 2019 | Strategy
How do you decide what events your brand will participate in each year? Do you go by the attendee demographics the event organizers collect? If so, are you aware that many of those numbers are made up to make the event look bigger and better than it really is (they’re... 
by Shane Freeman | Mar 12, 2019 | Strategy
In today’s data and information economy it is inevitable that you will, at some point, face the dilemma of choosing between an out-of-the-box software solution or attempting to build the “perfect” platform that meets your exact needs. The argument for the...