March 2019 Feature Spotlight

March 2019 Feature Spotlight

Another month in the books and our development team has been hard at work delivering the goods to make your job easier. Join our lead developer, Bryant, as he explores new features including: Question Response Options Enhancement (0:16) – When viewing or adding...
Blueprint: okapi ROI

Blueprint: okapi ROI

Don’t want to read? Skip to the video… Regardless if you’re a B2B or a B2C marketer, event marketing is probably a part of your growth strategy. In fact, a recent Demand Gen report shows that 64% of marketers (higher than any other category) state that...
How to Use Actual Data to Compute Your ROI on Events

How to Use Actual Data to Compute Your ROI on Events

Measuring the results of your event-based and experiential marketing strategies doesn’t have to be rocket science. Event marketing isn’t something you decide to do on a whim. If it is, then you clearly have a much larger marketing budget than most. In fact, Forrester...
okapi Herd Heads to Expo West

okapi Herd Heads to Expo West

The okapi herd is headed west to the Natural Products Expo West show. The expo will be held at the Anaheim Convention Center March 5-9th, 2019.  In 2018, Natural Products Expo West hosted over 3,500 exhibiting companies and 85,000 industry attendees. Shane Freeman,...
February 2019 Feature Spotlight

February 2019 Feature Spotlight

A new year equals new features and our development team has been hard at work delivering the goods to make your job easier. Join our lead developer, Bryant, as he explores new experiential software features including: Places Quick Add (0:50) Turns out, remembering to...