by Team okapi | Mar 7, 2019 | University
Another month in the books and our development team has been hard at work delivering the goods to make your job easier. Join our lead developer, Bryant, as he explores new features including: Question Response Options Enhancement (0:16) – When viewing or adding...
by Shane Freeman | Mar 6, 2019 | Strategy
Managing all of the activities that make up a successful event-based marketing program can be a nearly impossible challenge, even for experienced Event Program Managers. With all of the people, materials, technology, systems, and reporting required, it can easily...
by Shane Freeman | Mar 2, 2019 | Strategy
Don’t want to read? Skip to the video… Regardless if you’re a B2B or a B2C marketer, event marketing is probably a part of your growth strategy. In fact, a recent Demand Gen report shows that 64% of marketers (higher than any other category) state that...
by Shane Freeman | Mar 2, 2019 | Strategy
Measuring the results of your event-based and experiential marketing strategies doesn’t have to be rocket science. Event marketing isn’t something you decide to do on a whim. If it is, then you clearly have a much larger marketing budget than most. In fact, Forrester...
by Team okapi | Mar 1, 2019 | Press Release
The okapi herd is headed west to the Natural Products Expo West show. The expo will be held at the Anaheim Convention Center March 5-9th, 2019. In 2018, Natural Products Expo West hosted over 3,500 exhibiting companies and 85,000 industry attendees. Shane Freeman,...
by Shane Freeman | Feb 15, 2019 | Strategy
Remote data collection presents a unique set of challenges. You have to manage the people who are in the field collecting the data, you have to manage the event logistics and the processes for collecting the data, and finally, you have to manage the data itself once...
by Team okapi | Feb 5, 2019 | University
A new year equals new features and our development team has been hard at work delivering the goods to make your job easier. Join our lead developer, Bryant, as he explores new experiential software features including: Places Quick Add (0:50) Turns out, remembering to...
by Shane Freeman | Feb 1, 2019 | Strategy
Looking back, the main reason we developed event program management software was to make data collection in the field as fast and painless as possible. The second most important reason was to give non-technical users the power to fully configure their system in a...
by Shane Freeman | Jan 29, 2019 | University
In the US alone, there are over 10,000 tradeshows happening every year. These shows can actually be traced back to the late eighteenth century when industrial exhibitions became popular across Europe and North America. Now, three hundred years later, marketers are...
by Shane Freeman | Jan 29, 2019 | University
One of the most powerful features is okapi is deriving actionable insights from all the data your gathering.. Many marketing plans contains goals and KPIs; those are easy to track and measure. If your goal is to distribute a million samples or generate 500 sales...
