Category: Strategy
Managing Your Event Program – It May Not be About What You Think it’s About
Your event program is more than the list of events you host or attend throughout the year. It is a campaign, or group of campaigns, that should be designed with a clear end in mind, an overarching strategy, and a detailed plan for how results will be measured and...
Why ‘Should We Do This Event?’ is the Wrong Question
How do you decide what events your brand will participate in each year? Do you go by the attendee demographics the event organizers collect? If so, are you aware that many of those numbers are made up to make the event look bigger and better than it really is (they’re...
Build vs. Buy…It’s an Easier Decision Than You Think
In today’s data and information economy it is inevitable that you will, at some point, face the dilemma of choosing between an out-of-the-box software solution or attempting to build the “perfect” platform that meets your exact needs. The argument for the...
Eliminating the Nightmares of Event Program Management
Managing all of the activities that make up a successful event-based marketing program can be a nearly impossible challenge, even for experienced Event Program Managers. With all of the people, materials, technology, systems, and reporting required, it can easily...
Blueprint: okapi ROI
Don’t want to read? Skip to the video… Regardless if you’re a B2B or a B2C marketer, event marketing is probably a part of your growth strategy. In fact, a recent Demand Gen report shows that 64% of marketers (higher than any other category) state that...
How to Use Actual Data to Compute Your ROI on Events
Measuring the results of your event-based and experiential marketing strategies doesn’t have to be rocket science. Event marketing isn’t something you decide to do on a whim. If it is, then you clearly have a much larger marketing budget than most. In fact, Forrester...
10 Ways Your ‘Free’ Event Data Management Platforms are Costing You Big Bucks
Remote data collection presents a unique set of challenges. You have to manage the people who are in the field collecting the data, you have to manage the event logistics and the processes for collecting the data, and finally, you have to manage the data itself once...
The Irony of Standard Questions…pssst…They’re Actually Kinda Magical
Looking back, the main reason we developed event program management software was to make data collection in the field as fast and painless as possible. The second most important reason was to give non-technical users the power to fully configure their system in a...(866) 696-5274
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