Category: Strategy
Blueprint: okapi ROI
Don’t want to read? Skip to the video… Regardless if you’re a B2B or a B2C marketer, event marketing is probably a part of your growth strategy. In fact, a recent Demand Gen report shows that 64% of marketers (higher than any other category) state that...
How to Use Actual Data to Compute Your ROI on Events
Measuring the results of your event-based and experiential marketing strategies doesn’t have to be rocket science. Event marketing isn’t something you decide to do on a whim. If it is, then you clearly have a much larger marketing budget than most. In fact, Forrester...
10 Ways Your ‘Free’ Event Data Management Platforms are Costing You Big Bucks
Remote data collection presents a unique set of challenges. You have to manage the people who are in the field collecting the data, you have to manage the event logistics and the processes for collecting the data, and finally, you have to manage the data itself once...
The Irony of Standard Questions…pssst…They’re Actually Kinda Magical
Looking back, the main reason we developed okapi was to make data collection in the field as fast and painless as possible. The second most important reason was to give non-technical users the power to fully configure their system in a matter of minutes without...(866) 696-5274
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