Category: Strategy
So You Think Your Workflow is Too Unique for an Out-of-the-Box Event Program Management Solution
Every software provider hears it sooner or later, usually sooner. “Our processes are very unique to us, we wouldn’t be able to use your out-of-the-box solution.” At okapi we understand why you might think that’s true. The variety of uses for field event marketing...
5 Steps to Streamlining Your Event Program Management Workflow
Managing an event program may be one of the most stressful and underrated jobs in today’s market. It takes a unique combination of marketing, data analysis, operations, and people skills to pull it off. I’m not talking about being an event manager or event project...
Sunk Costs are Like Quicksand. The More You Struggle the Faster You Sink.
If you’ve spent any time in marketing and sales, you’ve probably heard the phrase, “buyers act on emotion and justify with logic.” This transition from emotion to logic happens so quickly that we don’t even realize it. Think of the last time you walked into your local...
5 Questions You Need to Answer before You Start Collecting Data at Events
If you’re using events to market, fundraise, or even educate, you’re probably already collecting data from event attendees. (If you aren’t then this article is just what you need to get you jumpstarted on doing it right. If you are then this article might make you...
Yes, Good Data Can Make Money. Here’s 6 Ways to Prove it.
A lot of the conversation about data tends to be on what data to collect and how to collect it. But the real questions need to be centered around what you plan to do with that data once you have it. The right data, properly managed and analyzed, can be the key to...
Managing Your Event Program – It May Not be About What You Think it’s About
Your event program is more than the list of events you host or attend throughout the year. It is a campaign, or group of campaigns, that should be designed with a clear end in mind, an overarching strategy, and a detailed plan for how results will be measured and...
Why ‘Should We Do This Event?’ is the Wrong Question
How do you decide what events your brand will participate in each year? Do you go by the attendee demographics the event organizers collect? If so, are you aware that many of those numbers are made up to make the event look bigger and better than it really is (they’re...
Build vs. Buy…It’s an Easier Decision Than You Think
In today’s data and information economy it is inevitable that you will, at some point, face the dilemma of choosing between an out-of-the-box software solution or attempting to build the “perfect” platform that meets your exact needs. The argument for the...
Eliminating the Nightmares of Event Program Management
Managing all of the activities that make up a successful event-based marketing program can be a nearly impossible challenge, even for experienced Event Program Managers. With all of the people, materials, technology, systems, and reporting required, it can easily...(866) 696-5274
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