Category: Strategy

Blueprint: okapi ROI

Blueprint: okapi ROI

Don’t want to read? Skip to the video… Regardless if you’re a B2B or a B2C marketer, event marketing is probably a part of your growth strategy. In fact, a recent Demand Gen report shows that 64% of marketers (higher than any other category) state that...
How to Use Actual Data to Compute Your ROI on Events

How to Use Actual Data to Compute Your ROI on Events

Measuring the results of your event-based and experiential marketing strategies doesn’t have to be rocket science. Event marketing isn’t something you decide to do on a whim. If it is, then you clearly have a much larger marketing budget than most. In fact, Forrester...

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